Pay Per Click - Turn mouse clicks into potential bookings

One of the cornerstones of the Big Agency’s search engine marketing strategy is Pay Per Click (PPC). As digital marketing experts we help independent hoteliers implement and manage their PPC campaigns to maximise their return on investment.

A dedicated PPC campaign, also known as paid search, has become increasingly necessary, as it allows hoteliers to instantly increase their website’s visibility in search engine listings, while having greater control of its visibility and performance. All keywords are based on a ‘cost per click,’ only costing hoteliers when users click the advert and visit their website.

The Big Agency helps independent hotels create effective, structured PPC campaigns based on key phrases that the targeted audience will enter during their travel search – such as ‘Luxury Spa Paris’.

Our team of experts manages your budget, results, ad description and performances, while making sure they fit in with your overall marketing and sales objectives. They then send you the results along with the booking conversions.

The benefits of PPC are simple: it gives you instant visibility, brings quality and targeted traffic to your hotel website and maximises exposure to potential clients.

The Big Agency also offers International Pay Per Click, so that your hotel website is visible in other countries search engines such as Russia, China, Japan, France, Germany, Greece and more. PPC offers huge opportunities to bring immediate and qualified International traffic to your website. Please inquire about our international PPC offerings, as well as websites translations.