Website statistics and reporting

An improved and optimised website needs to allow hoteliers to not only transform a visit into a potential booking, but also to better understand and track visitor patterns, trends and the impact of their online efforts.

This is why the Big Agency offers a comprehensive suite of statistics and reports as an essential component of our Content Management System. These easy-to-understand reports put crucial information at the click of a mouse – such as number of visits, booking conversion rates, keyword searches, page views, and more. You can also view dedicated internet marketing reports from the portion of the Content Management System.

The statistic and tracking tools we offer have two main benefits. Firstly, hoteliers are able to understand online visitor’s behaviours and patterns better. Secondly, hoteliers can use them to create targeted, efficient marketing campaigns and strategies – on websites, emails and newsletters.